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Operational CRM

Customer care and loyalty

In order to achieve optimal customer loyalty, customer contact and communication, companies need the appropriate operational systems. These include systems for sales network, call centre systems, Internet portals, mobile services or even cash desk systems. The functions of these systems should have access to sales and service tools of all kinds, as well as campaign and card management, up to and including discount and bonus programmes. Altran has years of experience in this regard, such as order entry, customer card administration or customer self-service in the Internet.


Design, implementation and optimisation of the customer data model

Operational CRM with Altran means excellence in the design, implementation and optimisation of the customer data model. On this basis, and working together with the customer, Altran develops outstanding concepts and solutions for loyalty programs, campaign management and customer care centres.