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Loyalty Programmes

Loyalty programmes are targeted at opportunities for personal and continuous dialogue with the customer. They strengthen customer loyalty and support customer differentiation.


Loyalty Programmes:

  • Systematic information about the customer (Customer Insight)
  • Higher quality in the customer segmentation
  • Acquisition of new customers
  • Increase in customer loyalty
  • Identification and activation of Up- and Cross-Selling opportunities


The focus of our services is on the provision of consultation and IT services over the complete project life cycle. Our customers hereby above all appreciate the comprehensive, industry-specific know-how of our Loyalty experts, and profit from their wealth of experience in many ways. Total solutions are offered in this context, from consultation, through the design, up to and including the operational introduction and employee training.


Creation of IT system architecture for company- and industry-wide bonus programmes

We create the IT system architecture for company and industry-wide bonus programmes that are geared for several million members. Take advantage of our Best Practices - from the implementation of a multi-partner program through integrated standard solutions. You can also learn more about the development of Cross-Selling and Churn models, up to and including integrated campaign management.